Summit School
2027
I’m Kyler. I’m a brand strategist for business owners building a personal brand on social media.
My job is to turn organic attention into inbound leads, and to carry what you have already earned offline up onto the screen.
Reading the terrain, earning trust step by step. Building brands that carry on and off the trail.
The routeso far
Eight years working for some of the biggest brands and for some of the most successful business owners in their industries. The story of KYLER.
The trailhead
Interned on the UFC social media team and saw how a billion-dollar organization runs content. It was a revenue operation, and everything was engineered to drive a specific outcome.
Switchbacks
Worked with Jaysse Lopez at Urban Necessities, then one of the biggest sneaker consignment shops in the world. His personal brand drove millions, and it all ran as one system.
The ridgeline
Worked with Ryan Pineda through the lockdown, building his personal brand and contributing to content that drove millions in coaching sales and traffic across his businesses.
It doesn’t matter where you start. It matters how you climb.
Basecamp
Started Way Better Studios as a podcast and social media content studio. The work we did was clean, but our clients never got significant results because we didn't show them how to properly build their personal brands in order to succeed.
The ascent
I rebuilt Way Better Studios as a personal branding agency for business owners, helping my clients focus on getting real organic leads from social media. Because of this switch, I’ve focused on a few select clients who have seen their personal brands go from no organic leads to customers lined up wanting to work with them. We shifted our focus from volume to precision results.
Above the treeline
I focused on building my own personal brand by sharing all the frameworks and systems I have used to help my clients get more leads.
Next summit
I will be launching Summit School for business owners who want to learn how to drive leads to their businesses by using organic social media reach. They will learn everything I teach my clients and will have the exact frameworks and systems that have consistently helped my clients drive leads to their businesses.
